Hotel Tech Insight
CPC
Cost Per Click. Pricing-Modell fur bezahltes Metasearch und Google Hotel Ads.
CPC (Cost Per Click) is a digital-advertising pricing model where the property pays each time a user clicks the ad. Google Hotel Ads, Trivago Sponsored Listings, and Kayak use CPC bidding. CPC bid management for hotel ads is typically handled by metasearch specialists (Koddi, Sojern) or in-house when ad spend is meaningful.