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Hotel-tech glossary

CPC

Cost Per Click. Pricing model for paid metasearch and Google Hotel Ads campaigns.

CPC (Cost Per Click) is a digital-advertising pricing model where the property pays each time a user clicks the ad. Google Hotel Ads, Trivago Sponsored Listings, and Kayak use CPC bidding. CPC bid management for hotel ads is typically handled by metasearch specialists (Koddi, Sojern) or in-house when ad spend is meaningful.

Related terms

Metasearch

A rate-comparison engine that surfaces hotel prices across OTAs and direct (Google, Trivago, Kayak).

Direct Booking

A reservation made directly with the hotel rather than through an OTA.

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.