Hotel Tech Insight
Trivago
Metasearch mehrheitlich von Expedia, stark in DACH und südeuropäischen Märkten.
Trivago is a hotel-specific metasearch engine, majority-owned by Expedia Group. It is a positive-ROI direct channel for independent properties in DACH (Germany, Austria, Switzerland), Southern European, and Latin American markets where its consumer footprint is strongest. Outside those markets Google Hotels and Kayak typically deliver more incremental direct revenue.