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Hotel-tech glossary

Trivago

A metasearch engine majority-owned by Expedia Group, strong in DACH and Southern European markets.

Trivago is a hotel-specific metasearch engine, majority-owned by Expedia Group. It is a positive-ROI direct channel for independent properties in DACH (Germany, Austria, Switzerland), Southern European, and Latin American markets where its consumer footprint is strongest. Outside those markets Google Hotels and Kayak typically deliver more incremental direct revenue.

Related terms

Metasearch

A rate-comparison engine that surfaces hotel prices across OTAs and direct (Google, Trivago, Kayak).

Expedia

A major OTA group operating Expedia, Hotels.com, Vrbo, and Travelocity.

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.