Hotel Tech Insight
Mix de canales
El porcentaje de reservas que cada canal de distribucion produce.
Channel mix is the distribution of bookings across OTAs, direct, GDS, wholesale, and walk-in channels. A balanced independent mix typically targets 50-60% direct (own website plus repeat phone) and 40-50% OTAs in a leisure market. Channel mix is the single most tracked distribution KPI and the foundation for OTA-shift programs.