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Hotel Tech Insight

OTA

Online Travel Agency. Booking.com, Expedia, Airbnb, Hotels.com, etc.

Definicion detallada en ingles. Los terminos tecnicos hoteleros (PMS, OTA, RevPAR, ADR) suelen usarse en su forma inglesa por operadores hispanohablantes.

An OTA (Online Travel Agency) is a third-party booking marketplace that lists rooms from many properties and earns a commission on each reservation. Commissions typically run 15-25% of the booking value depending on the platform and tier. OTAs drive incremental demand but compress per-booking margin compared to direct channels.

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Related terms

Reserva directa

Reserva hecha directamente con el hotel en lugar de a traves de una OTA.

Channel manager

Software que sincroniza tarifas e inventario entre OTAs desde un solo lugar.

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