Hotel Tech Insight

Tasa de conversion

Porcentaje de visitantes del sitio o motor de reservas que completan una reserva.

Definicion detallada en ingles. Los terminos tecnicos hoteleros (PMS, OTA, RevPAR, ADR) suelen usarse en su forma inglesa por operadores hispanohablantes.

Conversion rate in a hospitality context usually refers to direct-website booking conversion: total bookings divided by unique site visitors over a period. Independent boutique hotels commonly see 1-3% conversion on direct traffic, with the booking engine quality, page speed, and pricing competitiveness as the main levers. A poor booking engine can lose 30-40% of would-be conversions to OTAs.

Related terms

Motor de reservas

Widget de reservas en la web del hotel que convierte visitantes en reservas.

Reserva directa

Reserva hecha directamente con el hotel en lugar de a traves de una OTA.

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