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Hotel Tech Insight

CPC

Cost Per Click. Modelo de pricing para metasearch pagado y Google Hotel Ads.

Definicion detallada en ingles. Los terminos tecnicos hoteleros (PMS, OTA, RevPAR, ADR) suelen usarse en su forma inglesa por operadores hispanohablantes.

CPC (Cost Per Click) is a digital-advertising pricing model where the property pays each time a user clicks the ad. Google Hotel Ads, Trivago Sponsored Listings, and Kayak use CPC bidding. CPC bid management for hotel ads is typically handled by metasearch specialists (Koddi, Sojern) or in-house when ad spend is meaningful.

Related terms

Metasearch

Motor de comparacion de tarifas que muestra precios entre OTAs y canal directo (Google, Trivago, Kayak).

Reserva directa

Reserva hecha directamente con el hotel en lugar de a traves de una OTA.

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