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Hotel-tech glossary

OTA

Online Travel Agency. Booking.com, Expedia, Airbnb, Hotels.com, etc.

An OTA (Online Travel Agency) is a third-party booking marketplace that lists rooms from many properties and earns a commission on each reservation. Commissions typically run 15-25% of the booking value depending on the platform and tier. OTAs drive incremental demand but compress per-booking margin compared to direct channels.

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Related terms

Direct Booking

A reservation made directly with the hotel rather than through an OTA.

Channel Manager

Software that syncs rates and inventory across multiple OTAs from one place.

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.