Hotel Tech Insight

WhatsApp Business

Producto WhatsApp para mensajeria empresarial: plantillas y conversaciones con huespedes.

Definicion detallada en ingles. Los terminos tecnicos hoteleros (PMS, OTA, RevPAR, ADR) suelen usarse en su forma inglesa por operadores hispanohablantes.

WhatsApp Business is the platform hotels use to message guests on WhatsApp at scale. The Business API (used by guest-messaging platforms) supports template messages, broadcast campaigns, and two-way conversations within a 24-hour window of a guest's last reply. WhatsApp dominates guest preference in some markets (LATAM, Iberia, parts of Asia) while SMS dominates in others (US).

Related terms

Mensajeria de huespedes

Comunicacion automatizada y manual con huespedes por email, SMS y WhatsApp.

Guest journey

Secuencia end-to-end de touchpoints de huesped, desde reserva a post-stay.

English version →