Hotel Tech Insight
Rezerwacja bezpośrednia
Rezerwacja zrobiona bezpośrednio z hotelem zamiast przez OTA.
Direct bookings come from a property's own channels (direct website, phone, email, walk-in) rather than from an OTA marketplace. Direct bookings carry no OTA commission and capture the full guest profile, which feeds loyalty, post-stay marketing, and CRM segmentation. Most independents target a healthy direct-to-OTA mix rather than a pure direct strategy because OTAs still drive incremental demand.