Hotel Tech Insight
OTA
Online Travel Agency. Booking.com, Expedia, Airbnb, Hotels.com itp.
An OTA (Online Travel Agency) is a third-party booking marketplace that lists rooms from many properties and earns a commission on each reservation. Commissions typically run 15-25% of the booking value depending on the platform and tier. OTAs drive incremental demand but compress per-booking margin compared to direct channels.