Hotel Tech Insight
Last Room Availability
LRACzy ostatni dostępny pokój sprzedawany jest danemu kanałowi.
Last Room Availability (LRA) describes whether the final remaining room in inventory is sold to a particular channel (an OTA, a corporate-rate program, a wholesale partner). LRA terms are negotiated channel by channel; granting LRA to a top OTA boosts visibility but increases the risk of giving the last room to the lower-margin channel. Most independents grant LRA on direct and to selected OTAs only.