Hotel Tech Insight
Booking.com
OTA ที่ใหญ่ที่สุดตามจำนวนรายการสำหรับโรงแรมอิสระทั่วโลก
Booking.com is the largest OTA for independent hotels by listing volume, with standard commissions in the 15-18% range depending on participation tier (the Preferred and Genius programs adjust commission for visibility). For most independent hotels, Booking.com plus the direct channel cover the majority of inbound demand.