อัตราเฉพาะช่องทางตรง

A direct-only rate is a rate plan offered exclusively on the hotel's direct booking engine, never published on OTAs. The mechanism sidesteps rate-parity clauses because parity clauses apply to publicly-bookable rates, and a closed-user-group rate (members, registered guests, signed-in users) is technically private. Direct-only rates are one of the most effective direct-booking incentives and are commonly paired with a member-signup hook.