Hotel-tech glossary

Direct-Only Rate

A rate plan exclusively available via the property's direct channels, never via OTAs.

A direct-only rate is a rate plan offered exclusively on the hotel's direct booking engine, never published on OTAs. The mechanism sidesteps rate-parity clauses because parity clauses apply to publicly-bookable rates, and a closed-user-group rate (members, registered guests, signed-in users) is technically private. Direct-only rates are one of the most effective direct-booking incentives and are commonly paired with a member-signup hook.

Related terms

Rate Parity

The principle that a hotel offers the same public rate across OTAs and direct channels.

Direct Booking

A reservation made directly with the hotel rather than through an OTA.

Closed-User-Group Rate

A rate available only to a defined customer segment (members, loyalty, corporate).

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.