Hotel Tech Insight
MPI
Market Penetration Index อัตราการเข้าพักของโรงแรมหารด้วย compset
MPI (Market Penetration Index) measures a property's occupancy relative to its competitive set, indexed where 100 equals the compset average. An MPI of 110 means the property runs 10% higher occupancy than its compset. MPI alone does not show profitability; it should be read alongside ARI and RGI.