Hotel Tech Insight
Trivago
Metasearch ที่ Expedia ถือหุ้นส่วนใหญ่ แข็งแกร่งในตลาด DACH และยุโรปใต้
Trivago is a hotel-specific metasearch engine, majority-owned by Expedia Group. It is a positive-ROI direct channel for independent properties in DACH (Germany, Austria, Switzerland), Southern European, and Latin American markets where its consumer footprint is strongest. Outside those markets Google Hotels and Kayak typically deliver more incremental direct revenue.