Hotel Tech Insight
Tarifa de grupo cerrado
Tarifa disponible solo para un segmento definido (miembros, loyalty, corporativo).
A closed-user-group rate is offered to a specific defined segment (loyalty members, corporate clients, government, AAA) and is not bookable by the general public. CUG rates sit outside rate-parity clauses in most jurisdictions because parity applies to publicly-bookable rates. The mechanism is the legal basis for offering meaningfully lower direct rates without violating OTA contracts.