Hotel Tech Insight
Paridad de tarifas
Principio segun el cual el hotel ofrece la misma tarifa publica en OTAs y canal directo.
Rate parity is the commitment that a published room rate matches across OTAs and the property's direct channel. Parity clauses have been challenged or relaxed in several jurisdictions (EU member states, Germany specifically) which gives independents room to publish lower direct rates legally. Closed-user-group discounts (members, loyalty program) typically sit outside parity.