Hotel Tech Insight
Tarifa solo directa
Plan tarifario exclusivamente disponible en el canal directo, nunca en OTAs.
A direct-only rate is a rate plan offered exclusively on the hotel's direct booking engine, never published on OTAs. The mechanism sidesteps rate-parity clauses because parity clauses apply to publicly-bookable rates, and a closed-user-group rate (members, registered guests, signed-in users) is technically private. Direct-only rates are one of the most effective direct-booking incentives and are commonly paired with a member-signup hook.
Related terms
Paridad de tarifas
Principio segun el cual el hotel ofrece la misma tarifa publica en OTAs y canal directo.
Reserva directa
Reserva hecha directamente con el hotel en lugar de a traves de una OTA.
Tarifa de grupo cerrado
Tarifa disponible solo para un segmento definido (miembros, loyalty, corporativo).