Hotel Tech Insight

CRM

Customer Relationship Management para perfiles de huesped, segmentacion y marketing de ciclo de vida.

Definicion detallada en ingles. Los terminos tecnicos hoteleros (PMS, OTA, RevPAR, ADR) suelen usarse en su forma inglesa por operadores hispanohablantes.

CRM (Customer Relationship Management) in the hotel context is software that stores guest profiles across stays, enables segmentation by guest history, and drives lifecycle marketing (pre-stay, in-stay, post-stay, lapsed-guest reactivation). Revinate and Cendyn are common hospitality-specific CRMs; some cloud PMSes bundle CRM modules sufficient for boutique operations.

Related terms

PMS

Property Management System. El software core que gestiona operaciones y reservas.

Guest journey

Secuencia end-to-end de touchpoints de huesped, desde reserva a post-stay.

Mensajeria de huespedes

Comunicacion automatizada y manual con huespedes por email, SMS y WhatsApp.

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