Hotel Tech Insight

NPS Detractor

Huesped que puntua 0-6 en la pregunta NPS 0-10.

Definicion detallada en ingles. Los terminos tecnicos hoteleros (PMS, OTA, RevPAR, ADR) suelen usarse en su forma inglesa por operadores hispanohablantes.

An NPS Detractor is a guest who rates the property 0-6 on the 0-10 Net Promoter Score question. Detractors typically generate negative reviews, do not return, and may share their experience publicly. Detractor recovery (proactive outreach within 24 hours of the negative score) is the highest-leverage NPS workflow lever.

Related terms

NPS

Net Promoter Score. Pregunta 0-10 que produce un score de advocacy entre -100 y +100.

Guest journey

Secuencia end-to-end de touchpoints de huesped, desde reserva a post-stay.

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