Hotel Tech Insight

NPS

Net Promoter Score. Pregunta 0-10 que produce un score de advocacy entre -100 y +100.

Definicion detallada en ingles. Los terminos tecnicos hoteleros (PMS, OTA, RevPAR, ADR) suelen usarse en su forma inglesa por operadores hispanohablantes.

NPS (Net Promoter Score) asks guests how likely they are to recommend the property on a 0-10 scale. Scores of 9-10 are Promoters, 7-8 are Passives, 0-6 are Detractors; NPS is %Promoters minus %Detractors and ranges -100 to +100. Hospitality NPS benchmarks vary widely by segment; independent boutique properties commonly target 50+ as a directional goal.

Related terms

Guest journey

Secuencia end-to-end de touchpoints de huesped, desde reserva a post-stay.

Mensajeria post-stay

Seguimiento automatico tras la salida: review requests, encuestas NPS, ofertas de rebooking.

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