Hotel Tech Insight

NPS Promoter

Huesped que puntua 9-10 en la pregunta NPS 0-10.

Definicion detallada en ingles. Los terminos tecnicos hoteleros (PMS, OTA, RevPAR, ADR) suelen usarse en su forma inglesa por operadores hispanohablantes.

An NPS Promoter is a guest who rates the property 9-10 on the 0-10 Net Promoter Score question. Promoters are the highest-value segment for direct rebooking, online review generation, and word-of-mouth marketing. Promoter activation (review request, repeat-stay offer, referral program) is the highest-leverage NPS workflow lever for revenue.

Related terms

NPS

Net Promoter Score. Pregunta 0-10 que produce un score de advocacy entre -100 y +100.

Reserva directa

Reserva hecha directamente con el hotel en lugar de a traves de una OTA.

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