Hotel-tech glossary

NPS Promoter

A guest scoring 9-10 on the Net Promoter Score 0-10 question.

An NPS Promoter is a guest who rates the property 9-10 on the 0-10 Net Promoter Score question. Promoters are the highest-value segment for direct rebooking, online review generation, and word-of-mouth marketing. Promoter activation (review request, repeat-stay offer, referral program) is the highest-leverage NPS workflow lever for revenue.

Related terms

NPS

Net Promoter Score. A 0-10 question that produces a -100 to +100 advocacy score.

Direct Booking

A reservation made directly with the hotel rather than through an OTA.

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.