Hotel Tech Insight
ADR
Średni dochód z pokoju. Przychód podzielony przez sprzedane pokoje w okresie.
ADR (Average Daily Rate) is the average rental income per occupied room for a given period. It is calculated as room revenue divided by rooms sold, and is one of the three core revenue-management metrics alongside occupancy and RevPAR. ADR rises when a property successfully shifts mix toward higher rate plans or runs effective dynamic pricing.