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Hotel-tech glossary

ADR

Average Daily Rate. Room revenue divided by number of rooms sold over a period.

ADR (Average Daily Rate) is the average rental income per occupied room for a given period. It is calculated as room revenue divided by rooms sold, and is one of the three core revenue-management metrics alongside occupancy and RevPAR. ADR rises when a property successfully shifts mix toward higher rate plans or runs effective dynamic pricing.

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Related terms

RevPAR

Revenue Per Available Room. The blended metric: ADR × occupancy.

Occupancy

The share of available room nights that were sold over a given period.

Dynamic Pricing

Automatic rate adjustment based on demand, competition, and forecast.

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.