Hotel Tech Insight
Zarządzanie yield
Dyscyplina sprzedaży właściwego pokoju właściwemu gościowi w odpowiedniej cenie.
Yield management is the predecessor and parent discipline of dynamic pricing: maximising revenue per available room by adjusting rate, length-of-stay restrictions, and channel allocation based on demand forecast. The phrase is now used somewhat interchangeably with revenue management in independent-hotel context; technically yield management focuses narrowly on rate-and-restriction levers while revenue management covers the broader strategy.