Hotel Tech Insight
Guest Journey
ลำดับ touchpoints ของแขกแบบ end-to-end ตั้งแต่การจองถึง post-stay
The guest journey covers every interaction from booking confirmation through pre-arrival messaging, online check-in, in-stay messaging, upsell offers, departure, and post-stay review collection. Guest-journey software (Duve, Canary, HiJiffy, Akia, Asksuite, Guestivo) sits on top of the PMS and orchestrates these touchpoints. The PMS owns the reservation; the guest-journey layer owns the guest experience around it.