Distribution channels · 2026
Distribution channels
Six major OTAs and distribution channels compared for independent hotels. Each page covers commission structure, target market, strengths, and integration patterns. Informational reference; this site is not affiliated with these platforms.
Booking.com
Practical hotel software evaluation: workflow scope, current vendor proposals, integration checks and operational responsibilities.
Expedia
US leisure strength.
Agoda
Booking Holdings ownership.
Airbnb
Practical hotel software evaluation: workflow scope, current vendor proposals, integration checks and operational responsibilities.
Trip.com
Trip.com hotel partner reference: APAC OTA conglomerate including Ctrip, Skyscanner. Standard for Chinese-origin demand.
Hotels.com
Hotels.com hotel partner reference: Expedia Group brand with hotel-only focus and Rewards loyalty program.