Distribution channels · 2026
Distribution channels
Six major OTAs and distribution channels compared for independent hotels. Each page covers commission structure, target market, strengths, and integration patterns. Informational reference; this site is not affiliated with these platforms.
Booking.com
Booking.com hotel partner reference: 15-18% commission standard, Genius program +2-5%, largest global listing volume.
Expedia
Expedia hotel partner reference: 18-25% commission, multi-brand reach (Expedia, Hotels.com, Vrbo). US leisure strength.
Agoda
Agoda hotel partner reference: APAC OTA leader, 15-20% commission, dominant in Southeast Asia. Booking Holdings ownership.
Airbnb
Airbnb hotel partner reference: 3% host fee + ~14% guest fee, host-only fee option, younger guest demographics.
Trip.com
Trip.com hotel partner reference: APAC OTA conglomerate including Ctrip, Skyscanner. Standard for Chinese-origin demand.
Hotels.com
Hotels.com hotel partner reference: Expedia Group brand with hotel-only focus and Rewards loyalty program.