Hotel Tech Insight
RevPAR
Revenue Per Available Room. La metrica blended: ADR multiplicado por ocupacion.
RevPAR (Revenue Per Available Room) measures total room revenue divided by total available rooms (occupied or not). It blends rate strategy and demand capture into one number. RevPAR is the single most-tracked revenue-management KPI because rate-only or occupancy-only optimisation can both leave money on the table.