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Hotel-tech glossary

E-E-A-T

Google's quality signal: Experience, Expertise, Authoritativeness, Trustworthiness.

E-E-A-T is the framework Google's human raters use to assess content quality. The first E (Experience) was elevated in the March 2026 core update; named tools, measured outcomes, and documented failure patterns now beat generic expertise on most queries. Hotel-tech content with first-hand operator detail (real prices, anonymised case data, named platforms) consistently outranks AI-generated category content.

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.