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Phocuswright
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The travel-industry research firm covering market sizing, OTA economics, traveller behaviour, and technology adoption.
What this source is
Phocuswright is one of the two main travel-industry research firms (the other is Skift). Their research covers market sizing, OTA economics, traveller behaviour, hotel-technology adoption, and forecast. For independent hotel operators, Phocuswright reports are the source of OTA channel-share data, direct-booking benchmarks, and technology adoption trends.
What they cover
OTA market structure and economics
Commission ranges, channel share trends, OTA-direct competition dynamics.
Hotel technology adoption
PMS, booking engine, guest-journey, and AI adoption curves.
Traveller behaviour
Booking-window patterns, channel preference data, mobile-versus-desktop trends.
Market sizing and forecast
Travel-segment market sizes (independent hotels, vacation rentals, business travel) and forecast.
When to consult
Consult Phocuswright for OTA economics, direct-booking benchmarks, and technology adoption data. Most deep reports require subscription; the public articles cover the key headline data.
Access
Mix of public articles, free reports, and subscription deep-dives. Phocuswright Conference is an annual industry event.
Where we cite Phocuswright
External link
Part of the authority resources index. Compiled by Maciej Dudziak.