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Skift
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The travel-industry media and research outlet covering daily industry news plus deep market research.
What this source is
Skift is the largest travel-industry media outlet plus a research arm (Skift Research). Daily coverage includes OTA news, hotel-chain strategy, technology launches, and policy. Skift Research publishes deeper market reports on topics like direct booking, hotel-tech adoption, and traveller segmentation.
What they cover
Daily industry news
OTAs, hotel chains, technology vendors, travel policy.
Skift Research reports
Deep-dive market research on OTA economics, direct booking, traveller behaviour, technology adoption.
Trade conferences
Skift Global Forum is one of the largest industry events.
Skift Megatrends
Annual report identifying the year's most important industry shifts.
When to consult
Consult Skift for daily industry context and for deeper market research. Skift Research deep-dives are subscription; daily news is free.
Access
Daily articles free; Skift Research deep-dives subscription. Most articles include free preview text useful for citation.
Where we cite Skift
External link
Part of the authority resources index. Compiled by Maciej Dudziak.