Authority resource · reference
STR
STR (CoStar Group) · visit homepage
The hospitality industry benchmark data source for STAR Reports, market data, and competitive analytics.
What this source is
STR (now part of CoStar Group) is the industry benchmark data source. STAR Reports compare an individual property's performance against a defined competitive set on the three core metrics (occupancy, ADR, RevPAR). For independent operators, STR is the authoritative source for competitive-set benchmarking.
What they cover
STAR Reports
Property-vs-compset performance benchmarks on occupancy, ADR, and RevPAR.
Market data
Market-level performance trends by region, segment, and season.
Hotel news now
STR-affiliated hospitality news outlet.
Pipeline data
New-build and renovation pipeline by market.
When to consult
Consult STR when benchmarking property performance against a competitive set, or when assessing market dynamics in a specific region. STAR Reports require subscription; pipeline and market summary data is more accessible.
Access
STAR Reports require subscription and a defined competitive set submitted by participating properties. Market summary articles are partly free.
Where we cite STR
External link
Part of the authority resources index. Compiled by Maciej Dudziak.