Free tool
Tech-stack-cost benchmark
See where your tech spend lands against the industry benchmarks for independent boutique hotels.
Interactive benchmark
Tech-stack-cost benchmark for independent hotels
Plug in rooms, ADR, occupancy, and current monthly tech spend. See the spend as a percentage of revenue and the band against industry benchmarks. Mature stacks for independents typically land at 3-4% of revenue.
Your scenario
Annual room revenue
Annual tech spend
% of room revenue
%
Adjust inputs to see your band.
Reference bands for independent boutique hotels
- Under 2%: typically too thin; missing critical stack components (booking engine, guest-journey platform)
- 2-3.5%: efficient mature stack with consolidated subscriptions
- 3.5-5%: typical range for mature independent boutique with full guest-journey coverage
- Above 5%: often the result of overlapping subscriptions; consolidation usually possible
Source: Hospitality Technology Lodging Tech Study and operator-reported benchmarks. Tech spend includes PMS, channel manager, booking engine, payment processor (subscription portion only), guest-journey platform, reputation tool, and accounting integration. Excludes payment processor transaction fees (those scale with revenue, not as a fixed subscription).
What this measures
The benchmark expresses fixed-subscription tech spend as a percentage of room revenue. The benchmark range for mature stacks at independent boutiques is 3-5%; the 2026 Hospitality Technology Lodging Tech Study and operator-reported survey data both anchor in this band. Properties consistently spending above 5% usually have consolidation opportunity.