Metasearch

Metasearch engines aggregate hotel rates across OTAs and direct booking engines and present them on a comparison page, then redirect the visitor to the chosen channel to complete the booking. Major metasearch engines include Google Hotels, Trivago, Kayak, TripAdvisor (in its metasearch mode), and Skyscanner. Metasearch is typically a positive-ROI direct-distribution channel when the booking engine has clean rate parity and a fast checkout.