Hotel-tech glossary

GBP

Google Business Profile. The free Google listing that surfaces hotel hours, reviews, photos, and Maps presence.

GBP (Google Business Profile, formerly Google My Business) is the free Google listing that controls how a hotel appears in Google Maps, the local pack, and the hotel module. Properties manage hours, photos, reviews, posts and Q&A through GBP. Active GBP management correlates strongly with local-search ranking and direct booking rate.

Related terms

Direct Booking

A reservation made directly with the hotel rather than through an OTA.

Metasearch

A rate-comparison engine that surfaces hotel prices across OTAs and direct (Google, Trivago, Kayak).

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.