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Hotel-tech glossary

Pre-arrival Messaging

Automated guest messages sent between booking confirmation and check-in day.

Pre-arrival messaging is the sequence of automated messages a property sends after the booking confirmation and before arrival: typically a welcome message 7 days out, an upsell offer 48 hours out, a check-in link 24 hours out, and an arrival-day instruction. Pre-arrival upsell offers convert at roughly 8% on average and contribute a several-euro ADR lift per accepted offer.

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Related terms

Guest Messaging

Automated and manual two-way communication with guests across email, SMS, and WhatsApp.

Guest Journey

The end-to-end sequence of guest touchpoints from booking to post-stay.

Upsell

Selling room upgrades or add-ons after booking but before or during the stay.

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.