Skip to content

Hotel-tech glossary

Upsell

Selling room upgrades or add-ons after booking but before or during the stay.

An upsell is an offer for a higher rate plan (room upgrade) or an add-on (early check-in, late checkout, breakfast, transfer, parking) presented to a guest after the original booking. Native upsell engines and dedicated platforms (Oaky, Nor1) are the usual shapes operators encounter.

Read more

Related terms

ADR

Average Daily Rate. Room revenue divided by number of rooms sold over a period.

Guest Messaging

Automated and manual two-way communication with guests across email, SMS, and WhatsApp.

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.