Hotel-tech glossary

CPA

Cost Per Acquisition / Action. Pricing model where the advertiser pays only for completed bookings.

CPA means Cost Per Acquisition: attributable acquisition cost divided by completed acquisitions, with a defined attribution window. A contractual commission-based advertising model may also be described using CPA. Verify the current campaign and platform terms; no universal hotel commission range is implied.

Related terms

Metasearch

A rate-comparison engine that surfaces hotel prices across OTAs and direct (Google, Trivago, Kayak).

Direct Booking

A reservation made directly with the hotel rather than through an OTA.

CPC

Cost Per Click. Pricing model for paid metasearch and Google Hotel Ads campaigns.

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.