Hotel-tech glossary

CPA

Cost Per Acquisition / Action. Pricing model where the advertiser pays only for completed bookings.

CPA (Cost Per Acquisition) is a digital-advertising pricing model where the property pays only when a booking is completed. Google Hotel Ads, Trivago and some affiliate networks offer CPA pricing as an alternative to CPC. CPA is typically priced as a percentage of booking value, in the 5-15% range for hotel metasearch.

Related terms

Metasearch

A rate-comparison engine that surfaces hotel prices across OTAs and direct (Google, Trivago, Kayak).

Direct Booking

A reservation made directly with the hotel rather than through an OTA.

CPC

Cost Per Click. Pricing model for paid metasearch and Google Hotel Ads campaigns.

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.