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Hotel-tech glossary

GOPPAR

Gross Operating Profit Per Available Room. RevPAR minus the operating costs that produced it.

GOPPAR (Gross Operating Profit Per Available Room) is gross operating profit divided by available rooms. Where RevPAR measures revenue capture, GOPPAR measures profitability per room and is the metric independent owners actually pay attention to when judging operational efficiency. Two hotels with identical RevPAR can have very different GOPPAR depending on staffing model, utilities, and tech-stack overhead.

Related terms

RevPAR

Revenue Per Available Room. The blended metric: ADR × occupancy.

ADR

Average Daily Rate. Room revenue divided by number of rooms sold over a period.

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.