Hotel-tech glossary

Retail Rate

The publicly bookable rate, as opposed to net wholesale rates.

A retail rate is the rate publicly available for booking on OTAs and direct channels. Retail rates are constrained by rate parity in most jurisdictions. Compare with net rates (B2B wholesale) and closed-user-group rates (members, loyalty, corporate).

Related terms

BAR

Best Available Rate. The lowest publicly bookable rate for a given date and room type.

Rate Parity

The principle that a hotel offers the same public rate across OTAs and direct channels.

Net Rate

A wholesale rate the hotel offers to a B2B partner who marks up freely.

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.