Hotel-tech glossary

TripAdvisor

A major hospitality reviews platform with embedded metasearch and Plus subscription.

TripAdvisor is the largest hospitality reviews platform globally, with embedded metasearch (Instant Booking and TripAdvisor Plus) and a substantial influence on independent-hotel rankings in many markets. TripAdvisor traffic is a meaningful direct-booking source when the property profile is strong and recent reviews are positive.

Related terms

Metasearch

A rate-comparison engine that surfaces hotel prices across OTAs and direct (Google, Trivago, Kayak).

OTA

Online Travel Agency. Booking.com, Expedia, Airbnb, Hotels.com, etc.

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.