Hotel-tech glossary

Post-stay Messaging

Automated follow-up after departure: review requests, NPS surveys, and rebooking offers.

Post-stay messaging covers the messages a property sends after departure: review request (24-72 hours post-checkout), NPS or CSAT survey, repeat-stay offer or loyalty signup, and lapsed-guest reactivation. The review request is the single highest-leverage touchpoint because review volume drives ranking on TripAdvisor, Google Business Profile, and OTA placement.

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Related terms

Guest Messaging

Automated and manual two-way communication with guests across email, SMS, and WhatsApp.

NPS

Net Promoter Score. A 0-10 question that produces a -100 to +100 advocacy score.

Guest Journey

The end-to-end sequence of guest touchpoints from booking to post-stay.

Part of the hotel-tech glossary. Maintained by Maciej Dudziak, founder of Guestivo.

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Related terms