Free tool
Hotel upsell revenue calculator
Plug in rooms, ADR, occupancy, acceptance rate and lift per accept. See annual upsell revenue on your numbers and your assumptions.
Interactive calculator
Annual pre-arrival upsell revenue
Your scenario
Annual room nights sold
Accepted upsell offers / yr
Annual upsell revenue
How the math connects
- Annual nights sold = rooms × 365 × occupancy %
- Accepted offers = nights sold × acceptance rate %
- Annual revenue = accepted offers × lift per accept
Pre-arrival offers sent 48-72 hours before arrival have the highest acceptance in most segments. Day-before reminders work for ancillary services (spa, dining). Post-arrival in-stay messaging captures additional upgrade opportunities for guests who declined pre-arrival.
Where this fits
Pre-arrival upsell is one of the highest-leverage automated revenue levers an independent hotel has after rate optimisation. Specialist platforms like Oaky ship the deepest offer-catalogue tooling; bundled guest-journey platforms (Duve, Canary, Guestivo) cover the most common offers at a lower total cost. The Oaky alternatives shortlist walks through the trade-offs.